How To Write Ads, Reports, Blogposts and Scripts That SELL
How To Write Ads, Reports, Blogposts and Scripts That SELL The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. […]
Three Letters That Will Magically Get You More Clients Crafting an RSO – Part 2
Three Letters That Will Magically Get You More Clients Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing […]
Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead) Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they’ll bring in a single customer […]
How To Write An Ad That Gets You New Clients (Part 1)
How To Write An Ad That Gets You New Clients (Part 1) Here’s something I discovered after being in marketing for almost 5 years. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In […]
Mass Marketing Doesn’t Work. Do This Instead:
Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an unlimited marketing […]
Sell Anything to Anyone – Only Method that Works
Sell Anything to Anyone – Only Method that Works Well, you probably can’t sell nuts to someone who has a nut allergy. But I’ll tell you THE BEST WAY to sell things. See this example…You live in Norway, where it’s always raining, and you see coffee shops while driving. There are three coffee shops with […]
Why You Should Always Be Thinking About New Ads
Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly […]
The Dreaded “Instant Prospect Ick.”
The Dreaded “Instant Prospect Ick.” I can drive hundreds of leads to your door. I can write the perfect ad for you. I can make your website’s messaging flawless. I can devise a strategy that has customers begging for your services. But if you confuse your client even once, you’re screwed. Literally ONE wrong message […]
Razor-Sharp Messages That Cut Through the Clutter
Razor-Sharp Messages That Cut Through the Clutter Every day, we are bombarded with a plethora of information from all directions. Our social media feeds are packed, and our attention spans are shorter than ever. How can your message stand out in this chaos? The answer lies in grabbing readers’ attention within the first few seconds. […]
Marketing has the highest return on investment!
Marketing has the highest return on investment! Marketing offers the highest and most reliable return on investment of any asset on the planet. I don’t care if you bought Microsoft stock right before its boom; marketing will outperform it every day of the week. When it comes to returns, no other investment comes even close. […]
