Razor-Sharp Messages That Cut Through the Clutter
Every day, we are bombarded with a plethora of information from all directions. Our social media feeds are packed, and our attention spans are shorter than ever. How can your message stand out in this chaos? The answer lies in grabbing readers’ attention within the first few seconds.
Getting attention
With all this information and unlimited material on social media, your message needs to stand out. Your problem is not limited resources; it’s unlimited resources! So… what is the right way to go about this?
Don’t copy your competitors by repeating the same stuff they are using. Example: We’re the best! We’re honest! We will do it cheaper!
Make sure you understand your audience. You need to be focused on a certain circle of clients. If you sell to everyone, you sell to no one.
Provide value, sure, being in business for 80 years is great, but what your clients really care about is how you can help them today. They are always thinking about what’s in it for them, and we can use that to our mutual benefit.
Differentiation Through Innovation
Instead of following the crowd, dare to stand out by innovating and offering something truly unique. Your brain is the best problem solving machine in the whole universe! We (allegedly) landed on the moon in 1969 using some back of a napkin math…
Instead of skipping the hard work, let’s just immediately move on to:
“Alright, what are our options? What can we try out / test out? What are our perfect customer’s real needs? What we can do to provide real value to them?”
Identify Your Audience
The most common mistake that local businesses make is thinking that their audience is everyone! There is always a bias; you always sell primarily to men, or primarily to women, or to someone of a certain age.
If you sell garage doors, for example, you can go to your competitors’ Google reviews and see what language they speak. Are they students? Are they homeowners? Are they retired people?
You need to understand your audience, you need to do some research to be able to know what your perfect customer looks like. If you know that, you can tailor your message to speak directly to their hearts and minds.
Providing Real Value
The world’s full of lies. You need to be providing tangible value that sets you apart, and genuine promises. Show your customers how your product or service solves their problems and improves their lives.
Let your actions speak louder than words by delivering consistent quality and reliability. Offer them a guarantee on your work.
Contact us today so we can show you how you can stand out in today’s world.
