How a Clever Two-Step Strategy Doubled My Friend’s Sales in Just Weeks
How a Clever Two-Step Strategy Doubled My Friend’s Sales in Just Weeks Let me start with a story. A few months ago, a friend of mine started a small online boutique. She ran ads on social media, and while she got clicks, almost none of those visitors turned into paying customers. Frustrated, she told me, […]
Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around)
Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around) In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your marketing. If you haven’t checked out the previous two instalments, they’re here: Get More Sales By Improving Your Writing (part […]
Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test)
Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test) In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here: Get More Sales By Improving Your Writing Alright, now your content looks the part. It’s time we […]
Get More Sales By Improving Your Writing
Get More Sales By Improving Your Writing Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. Being a good writer borders on being a superpower. There’s just one problem. Most writing is absolutely awful. […]
Using Retargeting To Get More Clients And Close More Sales
Using Retargeting To Get More Clients And Close More Sales Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. It’s called […]
Do You Make This Mistake In Marketing?
Do You Make This Mistake In Marketing? Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over $1000/day using Google AdWords and the ROAS was +/- 5. Meaning: for every $1 that was put in we […]
This Meta Ads Option Is Quietly Stealing Your Revenue
This Meta Ads Option Is Quietly Stealing Your Revenue Remember seeing this for the first time? If you were anything like me, you scrambled it up, gave it 10-15 minutes of solid effort, then left it sitting in a closet somewhere for the rest of eternity. Meta ads look almost just as complicated. You’re bombarded […]
Achieving Top Of Mind Awareness In Your Market
Achieving Top Of Mind Awareness In Your Market Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. […]
How To Write Ads, Reports, Blogposts and Scripts That SELL
How To Write Ads, Reports, Blogposts and Scripts That SELL The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. […]
Three Letters That Will Magically Get You More Clients Crafting an RSO – Part 2
Three Letters That Will Magically Get You More Clients Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing […]
